January 20, 2021
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I will– I should– I can– I’ll try

By: Steven Campbell
April 12, 2019

Many of the goals we set for ourselves are never met. 

The reason? It is because they are often proceeded with “I Will–I Should–I Can–I’ll try”

But remember this!

Our brain does not like change; and it has a whole arsenal it uses to keep you from changing.

The ones it uses most often is “I Will–I Should–I Can–I’ll try.”

When we use any of these, here is how your brain responds!

I will…

Here is how your brain responds. “Hope you do!  Sounds great!  I’m going to go take a nap. Why? Because I cannot control the future, and I am so busy dealing with the present that I’m not really interested in changing the future.  So you go ahead and put your goals out in the future somewhere, and I don’t have to do a thing!”

I should…

“Yah…you really should…but you probably won’t!

I can…

“Well I know you can. But that doesn’t mean you will!  So again, I don’t have to do anything.”

I’ll try…

“Great!  TRY to pick something up!  No! DON’T pick it up, TRY to pick it up.  It doesn’t work, does it? But you just keep saying ‘I’m trying!’ and I’ll be really inspired, but I don’t have to do a thing!”

So what works?  


I AM losing that weight! I AM making that money! I AM repairing that relationship! I AM making that really difficult call!”

Now your brain has a problem, because when you’re not losing the weight, or making that money, it gets really nervous. As I said last time, it hates gaps, so now it will do everything it can to close the gap.

An Application

So rather than expressing goals as “I Will–I Should–I Can–I’ll try,” use I AM!  Then it will become your greatest mentor to help you accomplish those goals.