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September 20, 2018
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Gore in tune Community Events Calendar September 14, 2018 through September 27, 2018 CPI North Bay fire recovery The Native Daughters host CA Admission Day RP Founders’ Day Oct. 6 Community Events Calendar September 7, 2018 through September 20, 2018 Let’s talk Turkey Community Events Calendar August 31, 2018 through September 13, 2018 JavAmore, Caprara’s Pizzeria hold fundraiser Save Rancho Adobe FPD Get your hula on for the Penngrove luau Bands and DJs playing great music in Cotati Community Events Calendar August 24, 2018 through September 6, 2018 Newest report finds new growth on rare Cotati albino Chimera Tree It takes a village to honor its past Community Events Calendar August 10, 2018 through August 23, 2018 Who you going to call? Cotati’s early morning breakfast Community Events Calendar August 17, 2018 through August 30, 2018 Photography Show 20/30 club & Kohl’s outfit students Garbage rate increase may keep compostable materials in county Backpack drive event this Sunday A warm day with dancing and good food Cotati approves financial support for Chamber of Commerce Kenneth Bradley, a local photographer showcasing Cotati Lions Club installs new officers Service dog dreams come true for heart attack survivor Community Events Calendar June 29, 2018 through July 12, 2018 Community Events Calendar August 3, 2018 through August 16, 2018 To Pondor Mobility is freedom…with a Purple Heart truck run Community Events Calendar June 22, 2018 through July 5, 2018 Community Events Calendar July 27, 2018 through August 9, 2018 An evening at scout’s twilight camp Songbird Community Healing Center & Stones Throw Gifts are combined RP wants to attract more retail Community Events Calendar July 20, 2018 through August 2, 2018 Cotati residents put on their dancing shoes Community raising funds to protect firefighters Free lunch in RP and Cotati aims to combat summer hunger New SSU chief of police aims to enhance outreach and school safety Community Events Calendar June 15, 2018 through June 28, 2018 Community Events Calendar July 13, 2018 through July 26, 2018 Penngrove powers up its engines Opinion Editorial Safety in the newsroom Community Events Calendar July 6, 2018 through July 19, 2018 Giving for good, make an impact in your community

A new strategy for the Cotati Chamber of Commerce

By: Stephanie Derammelaere
August 10, 2018

After a couple years of reorganization and strategizing, the Cotati Chamber of Commerce is sporting a modern, updated look in the form of their new logo and launch of their revised website last week. 

“The chamber logo was not to anybody’s liking so that was the first thing we wanted to change,” says Erin Armstrong, President of the Cotati Chamber of Commerce. “We looked at a lot of other chambers’ logos and felt it was important to have something that was uniquely Cotati. We looked at others, like Humboldt which has Redwood trees and Napa has grapes. Our old logo had Chief Cotate in it but that is the city’s logo so we wanted to have our own logo.”

The logo and website, www.cotati.org, was created by Cotati Chamber of Commerce member and local business, Hive by Flannel, a branding and web design and development company that is located in downtown Cotati. 

“Hive by Flannel incorporated the hexagon that the city and park is designed around,” says Armstrong about the fact that Cotati is one of only two towns in the United States that is designed with a hexagonal layout. “The logo is a nice slick one. Our other logo was very amateurish.”

Besides the new look, the Chamber of Commerce also did some reorganization and maintenance on their actual office, board room and visitor center information section at their location on 216 East School Street in Cotati to make the space more appealing and welcoming to visitors and for chamber members to use for meetings and events. 

“We did a lot of housecleaning so to speak,” says Armstrong. “It was a pretty messy office so we got rid of a lot of stuff, cleaned it up, and made a new board room that looks very professional.”

According to Armstrong, the chamber’s strategy for the upcoming year will include encouraging new businesses to come to Cotati, as well as stimulating the business environment in the Northwest section of town. 

“We’d really like to work with the Northwest corner of Cotati,” says Armstrong. “That’s an area that’s primarily industrial but there are a lot of businesses over there. I have a plan to go with our vice president and reintroduce ourselves to a lot of those businesses because that’s a forgotten part of Cotati. I’d like to embrace them into our environment and be there for them and have ribbon cuttings and mixers and that sort of thing so they don’t feel like they’re forgotten over there.”

In the future the city hopes to encourage a hotel to be built in Cotati to accommodate visitors coming to town for various events, which the chamber wholeheartedly supports.

“Cotati has needed one [a hotel] for a while,” says Armstrong. “We get two big events per year that draw lots of people into town – the college graduation and the Accordion Festival. It’s a shame that those people have to stay in Petaluma or Rohnert Park. We can’t put them up in our own town so I think it’s a good thing for us to have.”

The Green Music Center on Sonoma State University’s campus also holds many major events and while the university is technically in Rohnert Park, it is closer to Cotati than many areas of Rohnert Park that have hotel facilities. 

The chamber is also looking forward to continuing the community events they hold every year, including the Music Festival in June, the Oktoberfest and the Holiday Crawl night in December. However, what Armstrong sees as the biggest benefits to joining the Chamber of Commerce are the various advertising opportunities on their website and social media sites, newsletter, Cotati Community Activity Guide & Chamber Directory and membership mailing lists, as well as the chance for in-person networking through chamber mixers & mingles and breakfast and luncheon meetings.

“We help get businesses out there,” says Armstrong. “We put their events on our website; once a week we post what’s going on. We do mixers, we do ribbon cuttings, it’s a great network resource. If you don’t have anybody to do the social media for your business, whatever you give us we send out to all of our members to help get the word out there of what’s going on. It’s a great networking tool to have.”