SSU wine biz board tabs Gilinsky for professor post
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The Sonoma State University Wine Business Institute Board of Directors on Monday, March 24, named Dr. Armand Gilinsky as the next F. Korbel & Bros. Professor of Wine Business.

The professorship, which was established in 2011 and held for the first three years by Dr. Liz Thach, is supported by Korbel Champagne Cellars and its president and owner, Gary Heck, to cultivate faculty research and projects that advance the wine industry and its leaders.

“I am humbled,” said Gilinsky, author of more than 40 published case studies and articles relating to the wine industry. “It is incredibly generous, yet so appropriate, for Gary Heck to lend Korbel’s name and funding to this professorship that gives faculty time to develop projects that help the wine industry, as well as those who seek careers in it.”

While making the announcement, Dr. William Silver, dean of the School of Business and Economics pointed to Gilinsky’s successful research, like his and Professor Sandra Newton’s award-winning case study “NakedWines.com: The Sudoku Approach” that proposes crowd-funding as a solution to banks’ increasing reluctance to lend to unknown start-ups, that make Gilinsky a worthy choice.

“Armand’s accomplishments have always impressed me.  He involves students in meaningful work and his studies really contribute to wine businesses,” said Heck. “Korbel is pleased to support Dr. Gilinsky's ongoing efforts to foster innovation in the industry and in the classroom.” 

Gilinsky identified three themes to focus on throughout the next three years, stating that understanding emergent business models regarding sustainability will be “front and center.” 

He plans to help Sonoma County become the nation’s first 100 percent sustainable wine region, a goal set in January by the Sonoma County Winegrowers.

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