Deadline approaching for cycling event
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Registration closes on June 15 for the “I Bike Sonoma County Century,” a bicycle adventure presented by Whole Foods Market, to benefit Sonoma County Bicycle Coalition.

What’s special about this ride? Food, for starters. Whole Foods Market will provide healthy rest stop snacks at all five of its Sonoma County locations and will serve lunch during the post-ride festival at its Coddingtown store in Santa Rosa. The festival will feature vendors and beer by Lagunitas Brewing Co.

With a century (100-mile) route that begins in Santa Rosa, heads east to Sonoma, curves back through Petaluma en route to Tomales  before it passes through Sebastopol on the return, riders will enjoy an array of Sonoma County’s natural scenery.

Those who are not up to riding 100 miles may opt to ride 65 miles (the most popular route so far), 35 miles, or can bring the family for the 18-mile route. Anyone who is able to ride any kind of bicycle can participate.

“We’ve been working hard to provide an awesome experience for all our riders,” says Sonoma County Bicycle Coalition Executive Director, Gary Helfrich. 

“We know people ride to enjoy themselves, but since this ride supports our work to make our community a safer, more accessible place to ride, your participation really makes a difference to Sonoma County Bicycle Coalition.”

Riders also can register as a fundraiser Superhero, and such participation will do more to help make Sonoma County the ideal place to ride a bike. Signups for Superhero status is a minimum of $250. All Superheroes receive a “I Bike Sonoma County Century” t-shirt; the top 11 fundraisers get a Traffic Master jersey from sponsor Elevengear. The top fundraiser earns a new Novara road bike from REI.

To register, go to today.

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