Merchants to ‘Paint the Town Purple’ for cancer fight
Committee to judge displays for creativity, spirit
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By Natalie Gray  June 7, 2013 12:00 am

It seems June is shaping up to be Rohnert Park and Cotati’s official unofficial cancer awareness month, with the arrival of the “Paint the Town Purple” event.

This cancer awareness event invites local businesses to decorate displays and windows in purple, the American Cancer Society’s official color for all cancers.

Bark for Life, held on June 1 at La Plaza Park in Cotati, kicked off the unofficial cancer awareness month. Now, Paint the Town Purple, normally a one-day event in May, has been expanded to cover 23 days in June, according to Pam Wittner, an American Cancer Society member and the event coordinator.

Though there are various colors to represent the variety of different cancers, such as pink for breast cancer or light blue for colon cancer, the American Cancer Society has recognized purple to be the color that signifies all cancers.

Local business have been invited to participate in the event by creating purple displays of some kind or another, whether it be merchandise displays or painted windows; businesses are encouraged to be creative in their display. On June 23, a committee of judges will visit each participating business and judge each display. The display showing the most creativity and spirit will win an award. In addition to the business creating their own displays, the American Cancer Society will also provide cancer facts and information to include in the displays. According to Wittner, the event will hopefully help raise awareness to both cancer and two similar events being hosted by the American Cancer Society – Bark for Life and Relay for Life. So far, the list of participating businesses includes Friar Tucks Pub in Cotati, Sally’s Tomatoes and Blake’s Auto Body, both of RP. 

The Relay for Life takes place on June 22-23 at the Sonoma Mountain Village. While this is the third relay at the village, this year the relay will play host to a classic car show. 

Though Paint the Town Purple has already begun, businesses that wish to participate can still do so by going to for more information.

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