RPís Chris Borr wins initial marketing award
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By Kaydon Coburn  May 24, 2013 12:00 am

Chris Borr, a Rohnert Park resident, was awarded as a winner of the first Marketers That Matter Award for the B2B Marketing Executive in the Large Company category.

Borr, a 20-year medical industry veteran, was recognized in April for his previous “innovative marketing strategies” at McKesson, a pharmaceutical distributor and health care information technology company. McKesson provides systems for medical supply management, clinical workflow, practice management, pharmacy automation and care management.

“I am honored to receive this inaugural award and humbled to stand in good company among all the finalists,” said Borr in a media statement. “…the Bay Area is becoming a hotbed of marketing innovation.”

The Marketers That Matters Award “recognizes marketers who are transforming consumer engagement, utilizing big data, and impacting product definition by implementing creative and successful marketing strategies and tactics to create measurable results.”

Borr specializes in hospital management and oversight, healthcare market strategy development and execution among other areas. 

He is a Honorary Hospital Pharmacy Resident – University of Wisconsin Hospital and Clinics (one of only three honorary appointments in program history) and a Fellow in the American College of Healthcare Executives (FACHE). 

Borr majored in BSc Biochemistry and Biophysics at U.C. Davis. He currently works for Santa Rosa based Medtronics.

The Marketers That Matter Award was sponsored by the Wall Street Journal and launched by the Sage Group, which provides marketing and business consultants and contractors to leading Bay Area companies. 

As one of the largest women-owned Bay Area businesses, clients include 50 percent of Silicon Valley's leading technology firms, largest banks, and global brands.

“The depth and breadth of what the winning marketers are doing is extraordinary and the value they bring to their companies is both measurable and impressive,” said Cara France, Sage Group CEO.

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