New signs will point the way to SSU and RP ComCenter
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By Jud Snyder  April 12, 2013 12:00 am

Final approval for a Way Finding Sign Program for Rohnert Park was given Tuesday night by the city council meeting. No vote was taken. This is a series of blue and white signs with Sonoma State University on one placard and Spreckels Performing Arts and Community Center on the other. They’ll be placed by city work crews in locations on Commerce Boulevard and RP Expressway east of the freeway.

Designed by Robert Sanders & Co., the cost is $8,950, and funds are from the economic development budget in the General Fund.

The city had Sanders & Co. install a mock-up sign on RPX just east of State Farm Drive. According to Planning and Building Manager Marilyn Ponton, community reaction “has not been as positive as staff had hoped. Comments included concerns about location, design, difficulty reading text and not ‘fitting in’ with the community.”

At Tuesday night’s meeting, the only public comments came from Richard Pope, director of Codding Corporation’s Sonoma Mountain Village business cluster. 

He was joined by an ally, Kevin Foster of Newmark Knight Frank wine services group. They were asked by a reporter if they felt snubbed because SMV wasn’t on the directional signs.

“Not at all,” said Pope. “We just wanted to say directional signs are important in a city.” 

Pope then pointed out the jobs and small business enterprises SMV already provides to the city and the region.

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