|Helping teens learn about business
(NAPSI)—When it comes to toys and games, one group of young people isn’t just playing around.
In fact, it’s helped create a great new game and hopes to use it to raise money for a nonprofit that goes into schools to teach teens entrepreneurship.
These students at New York’s prestigious Stuyvesant High School are on their way to becoming the next generation of toy inventors.
They put together Toys By Teens, a nonprofit toy company that encourages kids to develop original toys and games and then market the inventions.
Founded by Pam Chmiel, who originated the Teen Entrepreneur Boot Camp, it works in partnership with mentor and toy inventor Dr. Howard Wexler. He donates an original toy or game for the kids to manufacture, market and sell.
Throughout the school year, the youngsters meet with professionals in accounting, product development, distribution, public relations, graphic design, market research and more who teach them essential entrepreneurial skills needed to successfully build a brand.
“We teach teen entrepreneurship by giving them a real product to work on getting into the marketplace,” says Chmiel. “Dr. Wexler offered to donate one of his inventions to our program and work with the teens on refining the game so we decided to form Toys By Teens.”
The teens are launching their first product campaign for the game “Correct Me If I’m Wrong.” Consisting of 19 different games, the product features a play-write wipe dry-erase board and marker for clean, easy play.
“We have never manufactured or sold a product before, so we are planning to start slowly by selling to boutique toy stores across the country to get our feet wet,” says Chmiel.
Toys By Teens is currently hoping to raise $20,000.
Go to YouTube.com/toysbyteens for more details.