Pacific Market closes its RP doors
Store closure means 40 workers to lose their jobs
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By Nicolas Grizzle  February 25, 2011 12:00 am

Rohnert Park's Pacific Market shut its doors for good on Feb. 20, according to a notice posted on the door of the grocery store.
"Effective Sunday, February 20, the Rohnert Park Pacific Market is closed for business," read the note. "We appreciate your patronage over the years."

It concluded, "We hope you will continue to shop our Sebastopol and Santa Rosa stores," indicating the market's other two locations will remain open.

Ken Silveira, the co-owner and president of the Sebastopol-based company, blamed the closure on sales that didn't meet projections when opened four years ago.

Only around 10 of Pacific Market's 50 Rohnert Park employees will be retained.

The market began with Santa Rosa's small Pacific Market in the McDonalds District of the city, and later expanded to include Fiesta Market in Sebastopol, which was later renamed Pacific. The Rohnert Park store opened in 2006 when the North Bay's Roger Wilco supermarket chain sold the store to Silveira.

When the decision to permanently shut its doors had not been divulged, but some vendors to the store had said the writing was on the wall because it had been refusing deliveries for nearly three weeks.

Also, the store closing also means the United States Post Office outlet also shuts down, forcing residents on the north side of Rohnert Park to use the city's main post office in the Raley's Town Center.

The store said publicly it would not be able to compete if the Rohnert Park city council approved the 34,000 square-foot expansion of Walmart into a supercenter, which it did in an overturning of a unanimous Planning Commission denial of the proposed expansion in August last year.

The city is currently involved in a lawsuit with the Sierra Club, among other organizations, in defense of that ruling.
The closure of Pacific Market places the future of The Mountain Shadows Plaza in major peril, as it already has eight vacant storefronts.

Pacific Market is the ninth to close. Anytime Fitness is now the major business operating at the plaza.

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